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Olaplex vs Pureology – Which treats hair better?

Olaplex vs Pureology – Which treats hair better?

For most people, haircare is a full-time job. You have to wash, shampoo, dry, condition, trim, and style. This rigorous routine is a lot easier if you have the right hair care products. 

Olaplex and Pureology are some of the biggest brands when it comes to hair care. 

The two brands have been around for quite a long time. However, they tend to different needs in hair care regimens. This article takes a closer look at them and their top products.

Top Olaplex and Pureology Products

Let’s first take a look at the two brands’ best selling products.

Olaplex No. 3 Hair Perfector

The Hair Perfector is one of the bestselling products by Olaplex. This product reduces the breakage of hair follicles and strengthens the hair. The Hair Perfector also restores damaged brittle hair to soft and shiny. 

The Hair Perfector is completely free of harmful chemicals such as Aldehydes and Formaldehydes. This hair works for all types of hair, ranging from straight to curly hairs. 

How to Use It

The Perfector is not a conditioner, and as such, you should use it before shampooing. For normal hair, users should apply the Perfector once every week. However, if the hair has extensive damage, you should use it three times a week.

  • Apply a generous amount of the Perfector at the roots to the end of the hair. 
  • Comb through the hair once after application.
  • Leave it to rest for about ten minutes or more.
  • Rinse the product from the hair.
  • Shampoo and condition the hair.

Olaplex No. 0 Intensive Bond Building Treatment

Most hair treatments never get results because the hair is never prepared adequately. Intensive Bond Building treatment primes the hair and strengthens the hair integrity.

How to Use It

  • Apply the primer slowly on dry hair. Ensure that it is evenly distributed for best results.
  • Saturate the hair lightly with the primer and take care not to drench it. You can apply the product along with the Hair Perfector.
  • Comb through the hair, and let it rest for 10 minutes. Do not rinse.
  • Shampoo and condition.

Olaplex No. 4 Bond Maintenance Shampoo

Bond maintenance shampoo has everything you would want in a shampoo. It repairs and protects the hair from everyday damage. This shampoo leaves your hair easy to manage.

How to use It

  • Apply the shampoo in the hair and gently massage it through the hair.
  • Rinse the hair thoroughly with running water.
  • Apply conditioner. 

Pureology Hydrate Shampoo

Pureology hydrate shampoo works wonders for thick and dry color-treated hair. The key ingredients in hydrate shampoos are sage, green tea, lavender, and patchouli. 

All Pureology products use antifade complex to protect the vibrancy of the colors. 

How to use It

  • Apply a small amount on wet hair or the scalp.
  • Lather the hair from the roots to the ends.
  • Rinse the hair.
  • Finish up with hydrate conditioner and spray for the best results.

Pureology Hydrate Conditioner

Hair conditioners make unruly hair more manageable. It reduces friction between hair strands and makes them easier to comb. 

In addition, the formula provides unrivaled color protection for all kinds of hair needs. The best part is that the conditioner is free of animal products and by-products.

How to Use It

  • Wash the hair in a shower.
  • Apply a dime-sized amount of shampoo and pay attention to the ends.
  • Gently massage the conditioner into the hair.
  • Run your finger through your hair to ensure the conditioner is evenly distributed.
  • Wait for 2 minutes and then rinse the hair.

Pureology Color Fanatic Multi-Tasking Leave-in Spray

Unlike traditional hair care products, you don’t wash off leave-in products. Instead, this multi-tasking product does the work of four products. It primes, detangles, and protects the hair from damage.

How to Use It

  • Wash the hair thoroughly using a shampoo and rinse it.
  • After washing your hair, dry it using a towel.
  • Gently mist on damp hair and comb through.

Olaplex Vs. Pureology: How Are They Different

While both Olaplex and Pureology are branded as professional haircare products, they focus on two different stages of hair color treatment. Olaplex products help in strengthening hair bonds to ensure the hair doesn’t break during the dying process or repairs damaged hair. Pureology products focus on cleansing and moisturizing color-treated hair while maintaining vibrancy.

Olaplex Vs. Pureology: How Are They Similar

Both Olaplex and Pureology are marketed towards people who dye their hair. Dying and bleaching your hair is one of the most damaging hair treatments. Olaplex products help prime and protect your hair to minimize damage and give you the best color results. Pureology products are designed for the maintenance of color-treated hair to keep the results long-lasting. 

Both brands have a heavy focus on sustainability. While Olaplex boasts of saving water and reducing the amount of trees being cut down through reduced secondary packaging, Pureology are more elaborate in their disclosure. Pureology bottles are created with 95% post-consumer recycled materials, sealed with a tight-seal cap that eliminates the use of plastic wrapper to prevent leakage. 

Pros and Cons of Olaplex and Pureology

To wrap up, here are some of the main pros and cons of both brands:


Backed by hairstylists all over the world, Olaplex’s strongest advantage is that its formula works. Their patented ingredient Bis-Aminopropyl Diglycol Dimaleate helps repair the hair bonds, to combat color and heat treatment damage.

The downside of Olaplex is that there’s a small range of products. While all Olaplex products are said to be suitable for all types of hair, there may not be the same attention provided for hair types that need that extra attention. 


Pureology products are 100% vegan, sulphate-free, paraben-free, and cruelty-free. All of their products are made with color-treated hair in mind, ensuring that the color in your hair will remain vibrant without sacrificing its health and shine. Pureology also emphasizes transparent communication with its consumers, so you’ll be able to get information about their products, formulas, and more.

The downside of Pureology is that the products can be a bit more pricey than regular hair products.

Final Thoughts

Olaplex and Pureology share some similarities but are very different. Olaplex restores the structural integrity of the hair, while Pureology products are for color-treated hair. 

You are free to settle on one brand. However, it is more practical if you use the two brands to complement each other.

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